Clik here to view.
Fast Food Consumer Trends Show QSR to be More Than Just Grab & Go
Fast food can be thought of as an option for life on the go. Scarborough analyzed quick service restaurant statistics to see what motivates Fast Foodies, or people who have used a quick service...
View ArticleClik here to view.
Where Are The Next Potential Big Lottery Winners?
What would you do if you won the lottery? It’s exciting to fantasize about how to spend (or save) a fortune and with scratch off tickets readily available- it’s anyone’s game! Scarborough profiled...
View ArticleClik here to view.
Patriotic Families Think Red, White & Blue When It Comes To Shopping Behaviors
As our nation’s birthday nears, we want to feature a consumer profile on the patriotic people, specifically families, who agree that buying American products is important to them. Patriotic Families,...
View ArticleClik here to view.
Hispanics with Teens at Home Are Open to Mobile Advertising
Hispanics with teens, ages 12-17, in the household are more likely to be open to receiving advertising on their mobile phone than other Hispanics, according to Scarborough’s Hispanic market research...
View ArticleClik here to view.
3 in 5 American Adults Dined at Fast Food Restaurants 4 or More Times in Past...
Fast Food Dining Hugely Popular in Lexington, KY and Indianapolis, IN, Scarborough Previews “Off-Hour Fast Food Eaters” Seventy-three percent of adults in Lexington, KY and Indianapolis, IN dined at...
View ArticleClik here to view.
Charitable Families Spend as They Give
America’s Charitable Families are huge spenders, primarily at the grocery store, buying premium organic items and 44 percent agree they are “spenders, not savers.” Charitable Families – defined by...
View ArticleClik here to view.
Madison Avenue Says “Thank You, Mom”
Procter & Gamble’s award-winning “Thank You, Mom” campaign is back, but it’s Madison Avenue who should be thanking moms. That’s because Moms* represent an atypical consumer group: adults who view...
View Article
